Brand Identity · Motion Design · Visual Systems
Digital Native Advancement
Role
Art Direction & Designer
Client
Cornerstone OnDemand
Awards
Overview
A learning series built specifically for Gen Z employees entering the workforce. Short courses, under two minutes, all designed for mobile. The original branding came in already established — what it needed was a designer who could expand it into something universal, build out the production system, and make it feel like it actually belonged to its audience.
Approach
I built out the graphic element library, refined the color and type usage, and developed the animation language as a core part of how the content communicated — the way things entered the frame, how text moved, how the pacing created energy. The standard for this audience is high because they've grown up with genuinely good design. Every decision had to hold up to that.
Challenge
Gen Z is not going to engage with something that looks and feels like standard corporate training. It needed to feel bold, current, a little unexpected. But it still had to live inside an enterprise platform and feel professional so that organizations would actually deploy it. Most design decisions that serve one of those goals pull against the other. Finding the overlap was the biggest challenge but it also have me the biggest opportunity
Outcome
The system extended across every episode and all supporting materials, then into merchandise — pins, stickers, t-shirts, and posters. When a brand holds up outside the screen it was designed for, you know it has real structure underneath.
Bronze Telly Award Non-Broadcast Corporate Training, 2021
Silver Telly Award Non-Broadcast Corporate Training, 2022
