Equality Equation

Equality Equation is a firm dedicated to empowering nonprofit organizations addressing the world’s most urgent challenges through advanced and impactful social media design. I specialized in developing bespoke visual content, including high-impact infographics, dynamic graphics, and integrated branding elements, each meticulously crafted to convey and elevate the organization’s core mission and values.

My design process began with a thorough analysis of each nonprofit’s objectives and target audience, which informed the creation of visually compelling elements that not only captured attention but also conveyed complex information in an accessible manner. I utilized color theory, typography, and visual hierarchy to ensure that each piece was not only aesthetically engaging but also aligned with the organization’s brand identity and messaging strategy.

Collaboration with social media managers was integral to my approach. By engaging in detailed discussions about the organization’s voice and brand nuances, I ensured that every design element—from imagery to text placement—was seamlessly integrated into their existing brand guidelines. This alignment fostered a cohesive visual narrative that resonated with the audience and reinforced the organization’s core values.

The result was a suite of design solutions that not only maintained visual consistency across platforms but also maximized engagement and visibility. This strategic design approach significantly enhanced the organizations’ ability to advocate for change, fostering meaningful and influential conversations on a global scale.

Some of the Organization we worked with:

World Centre Kitchen ( WCK) 

VoteProChoice (VPC)

The Feminist Institute

 Along With Many others