Brand Identity · Motion Design · Visual Systems
Digital Native Advancement
A scalable visual system designed to engage Gen Z employees through short-form learning content.
Role
Art Direction & Designer
Client
Cornerstone OnDemand
Recognition
Overview
Digital Native Advancement is a mobile-first learning series built for Gen Z employees entering the workforce.
The goal was to take complex workplace topics and turn them into short, easy-to-digest content. At the same time, the design needed to function as a system that could scale across multiple episodes, formats, and platforms without losing consistency.
Approach
Built a flexible visual system designed to make the content easier to follow and more engaging to watch.
This included a modular illustration style to simplify abstract ideas, along with a refined color palette and typography system to keep everything consistent. Motion also played an important role by helping guide pacing, highlight key moments, and keep the content dynamic.
Every decision focused on how the content would be understood, not just how it looked.
The system was designed to be repeatable, so new episodes could be created efficiently without starting from scratch.
Challenge
Most corporate training is not built for how Gen Z actually consumes content. It often feels static, overly formal, and easy to ignore.
The challenge was to create something that felt modern and engaging, while still working within the structure of an enterprise platform. It needed to balance two things. It had to be visually interesting enough to capture attention, and consistent enough to scale across a growing content library.
Outcome
The final system scaled across the full series and into supporting materials, including marketing and merchandise.
It created a clear and recognizable visual language that made the content easier to engage with and easier to understand. It also held up over time, supporting new content without needing to be redesigned.
Bronze Telly Award Non-Broadcast Corporate Training, 2021
Silver Telly Award Non-Broadcast Corporate Training, 2022
