Brand Identity · Motion Design · Visual Systems ·
Skills For Scale
Visual storytelling that turns complex ideas from founders and CEOs into something clear and engaging.
Role
Art Direction & Designer
Client
Cornerstone OnDemand
Recognition
Overview
A collaboration with Masters of Scale to translate insights from founders and CEOs into visual content for a professional audience.
The goal was to turn abstract business ideas into something clear, engaging, and practi
Approach
developed a custom illustration system that could support both brands while creating a shared visual language.
The library included characters, environments, and graphic elements designed to clarify ideas rather than decorate them.
Each visual was built to make the concept easier to understand, not just to fill space.
Challenge
Two distinct brands needed to exist together without competing.
At the same time, the content dealt with ideas that are difficult to visualize, such as scaling a company or building from scratch.
Outcome
The system allowed both brands to show up clearly while feeling connected.
It scaled across the full series and adapted to different topics without losing consistency.
Silver Telly Award — Non-Broadcast Business Learning
